Every premium and members-only resource for $9.99/month, as a no-commitment subscription. See the plans

PalateKit

Sign in
Menu

Request a resource

Describe the resource you are missing in one sentence. We will email you when it is published.

0 / 280

A page, a video or an image online.

Unlock PalateKit

Unlock everything

Plan

Paying means accepting our terms of sale.

Secure payment by Stripe. Receipts and invoices sent by email.

Welcome back

Sign in to install, download or save this resource. A free account is enough for free resources.

Marketing mix model: adstock, saturation, budget v1.0.0

Use this resource to measure the effect of each ad channel and optimize budget allocation

New

  • 448 downloads
  • 202 likes
  • 244 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install marketing-mix-modeling-pipeline

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent helps you turn weekly spend by channel into carryover (adstock) and saturation effects, then estimate their impact with OLS regression. It proposes a budget split under constraints.

Mostly picked by

Updated November 2, 2026

Card for the “Marketing mix model: adstock, saturation, budget” skill

Details

Works in
Install guides
Generates with
Your agent's model
Licence
MIT

Similar resources

View all

What you get

  • SKILL.md : installation, virtual environment and project structure
  • SKILL.md : adstock and Hill saturation transforms, then optimization

Good fit for

  • You must split a media budget across several channels
  • You need to explain each channel's effect to management

Not for

    Tags

    • marketing mix
    • adstock
    • media budget
    • regression

    About

    You say

    “Model the effect of my Meta, Google and TV spend on weekly sales and suggest a budget split.”

    Card for the “Marketing mix model: adstock, saturation, budget” skill

    Skill published by reason-machines under the MIT license, delivered in its original version.

    Show more

    How to use it

    1. Install the skill in your agent's skills folder
    2. Ask your agent to measure the effect of each ad channel and optimize budget allocation
    3. Review and adjust the result

    Content preview

    Files

    • LICENSE0 KB
    • NOTICE-PALATEKIT.md0.5 KB
    • SKILL.md20.8 KB

    Origin and licence

    Listed unmodified

    Author
    reason-machines
    Source
    github.com/reason-machines/marketing-skills/tree/71a14ae6d967c1de101ebe2e73f936db10f43d97/skills/marketing-mix-modeling-end-to-end-pipeline
    Licence
    MIT

    Notice

    « marketing-mix-modeling-end-to-end-pipeline » (reason-machines, MIT) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.

    User reviews

    –

    No ratings yet

    Loading reviews…

    Delete your review?

    Your rating and comment will be removed from the page.