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Marketing performance report v1.0.0

Use this resource to write a marketing performance report from your numbers

New

  • 483 downloads
  • 146 likes
  • 135 saves

$4.99

Lifetime access to this resource, with its updates.

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install marketing-performance-report

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent asks for the period, the report type and your data, then builds an eight-part report: summary, metrics table, trends, wins, weak spots, insights, recommendations and next priorities. It relies on metric definitions with benchmark ranges, a trend analysis method and an attribution guide. You get a report ready to send to a client or leadership.

Mostly picked by

Updated November 2, 2026

Preview of a marketing report with a metrics table, trends and ranked recommendations.

Details

Works in
Install guides
Generates with
Your agent's model
Licence
Apache-2.0

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What you get

  • SKILL.md: eight-part report structure and weekly, monthly and quarterly templates
  • Metric definitions and benchmark ranges for email, social, paid ads, SEO and content
  • Methods for trends, simple forecasting, attribution and funnel-stage optimization

Good fit for

  • Wrapping up a campaign or a month of activity for a client
  • Preparing a summary for a partner or leadership with clear priorities
  • Understanding why a channel underperforms and what to test next

Not for

  • Pulling data alone from an unconnected tool: you must supply the numbers
  • Detailed financial or accounting analysis
  • Setting up technical tracking (tags, pixels) on a site

Tags

  • reporting
  • marketing
  • metrics
  • analysis
  • campaign

About

You say

"Build the October performance report for my shop: here is the export of my email and Instagram campaigns, compare it with September."

Preview of a marketing report with a metrics table, trends and ranked recommendations.

Skill published by Anthropic under the Apache-2.0 license.

Show more

Prerequisites

You bring
Your numbers for the period (export, table or list) and Your targets and a comparison period if you have them

How to use it

  1. Install the skill in your agent's skills folder
  2. Give the period and report type, and paste your numbers (CSV, table or list)
  3. Review the report, then ask for a slide-ready summary or a stakeholder email

Content preview

Files

  • LICENSE11.5 KB
  • NOTICE-PALATEKIT.md0.4 KB
  • SKILL.md19.1 KB

Origin and licence

Modified by PalateKit

Author
Anthropic
Source
github.com/anthropics/knowledge-work-plugins/tree/2574e29377c7173d0cecffef29a6ecbd7f8ccb5d/marketing/skills/performance-report
Licence
Apache-2.0

Notice

Version modifiée de « performance-report » (Anthropic, Apache-2.0) : traduction française et fiche par PalateKit.

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Frequently asked questions

Do I need to connect an analytics tool?

No. With no tool connected, the agent asks you to paste your numbers: a spreadsheet, CSV or plain figures are enough.

What is the CONNECTORS.md reference?

It points to a file from the original repository that is not included here. It only lists connectable tools; the method works without it.