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Marketing ROI benchmark library v1.0.0

Use this resource to compare your marketing performance against ROI benchmarks

New

  • 469 downloads
  • 145 likes
  • 127 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install marketing-roi-benchmarks

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent sorts your benchmarks (internal history, partner data, industry studies), segments them by channel, region or persona, then defines CAC, CPL, ROAS and payback. You get a reference grid and an update rhythm.

Mostly picked by

Updated November 2, 2026

Card for the “Marketing ROI benchmark library” skill

Details

Works in
Install guides
Generates with
Your agent's model
Licence
Apache-2.0

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What you get

  • SKILL.md: benchmark sources and metric definitions
  • SKILL.md: segmentation, update cadence and templates

Good fit for

  • You set a budget and want to know whether a channel is in the normal range
  • Your finance team asks for realistic ROI expectations

Not for

    Tags

    • ROI
    • CAC
    • ROAS

    About

    You say

    “Compare the CAC and ROAS of my Meta and Google campaigns against benchmarks for an online store.”

    Card for the “Marketing ROI benchmark library” skill

    Skill published by gtmagents under the Apache-2.0 license, delivered in its original version.

    Show more

    How to use it

    1. Install the skill in your agent's skills folder
    2. Ask your agent to compare your marketing performance against ROI benchmarks
    3. Review and adjust the result

    Content preview

    Files

    • LICENSE11.1 KB
    • NOTICE-PALATEKIT.md0.5 KB
    • SKILL.md1.2 KB

    Origin and licence

    Listed unmodified

    Author
    gtmagents
    Source
    github.com/gtmagents/gtm-agents/tree/78e0419f4440bcb43bc80127e174ecf5adef1753/plugins/marketing-analytics/skills/roi-benchmark-library
    Licence
    Apache-2.0

    Notice

    « roi-benchmark-library » (gtmagents, Apache-2.0) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.

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