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Brand strategy, segments and personas v1.0.0
Use this resource to define a brand's positioning and segment its customers
New
- 594 downloads
- 235 likes
- 163 saves
Free
Install with the CLI
In a terminal, from the folder you want:
npx --yes palatekit@latest install marketing-strategy-segmentsWith no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.
First time: connect the CLI with
npx --yes palatekit@latest loginThe agent sets the brand positioning, picks a market research method, maps the customer journey and builds personas. You get analysis frameworks and benchmarks to steer your campaigns.
Updated November 2, 2026
Previews
Details
- Install guides
- Generates with
- Your agent's model
- Licence
- MIT
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What you get
- SKILL.md: brand architecture and positioning
- SKILL.md: market research and customer segmentation
- SKILL.md: customer journey and persona development
Good fit for
- You are launching a product and need to define its target
- You want to measure the health of your brand
Not for
Tags
- brand
- segmentation
- persona
- campaign
About
You say
“Define three customer segments and a positioning for my organic cosmetics shop.”
Skill published by travisjneuman under the MIT license, delivered in its original version.
Show moreShow less
How to use it
- Install the skill in your agent's skills folder
- Ask your agent to define a brand's positioning and segment its customers
- Review and adjust the result
Content preview
Files
- LICENSE1.1 KB
- NOTICE-PALATEKIT.md0.5 KB
- SKILL.md12.5 KB
Origin and licence
Listed unmodified
- Author
- travisjneuman
- Source
- github.com/travisjneuman/.claude/tree/80adced2f6fc0cb54fadb0fd6f0d7429d1f84bd7/skills/marketing
- Licence
- MIT
Notice
« marketing » (travisjneuman, MIT) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.
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