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Message architecture and hooks v1.0.0

Use this resource to structure messaging hierarchy, hook banks and calls to action

New

  • 398 downloads
  • 208 likes
  • 165 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install messaging-hierarchy-hooks

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent starts from the audience, the promise and the proof, then assigns hooks and calls to action to each channel. You get a message house, a hook bank and calls to action for each stage of the journey.

Mostly picked by

Updated November 2, 2026

Card for the “Message architecture and hooks” skill

Details

Works in
Install guides
Generates with
Your agent's model
Licence
Apache-2.0

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What you get

  • SKILL.md: five-step framework (audience, promise, proof, hooks, calls to action)
  • SKILL.md: message house and hook bank templates

Good fit for

  • You are launching a campaign, a feature or an offer
  • Your message changes from one channel to another

Not for

    Tags

    • messaging
    • hooks
    • call to action
    • promise

    About

    You say

    “Structure the messaging for our stock app aimed at warehouse managers: one promise, three proof points, ten hooks.”

    Card for the “Message architecture and hooks” skill

    Skill published by gtmagents under the Apache-2.0 license, delivered in its original version.

    Show more

    How to use it

    1. Install the skill in your agent's skills folder
    2. Ask your agent to structure messaging hierarchy, hook banks and calls to action
    3. Review and adjust the result

    Content preview

    Files

    • LICENSE11.1 KB
    • NOTICE-PALATEKIT.md0.5 KB
    • SKILL.md1 KB

    Origin and licence

    Listed unmodified

    Author
    gtmagents
    Source
    github.com/gtmagents/gtm-agents/tree/78e0419f4440bcb43bc80127e174ecf5adef1753/plugins/copywriting/skills/message-architecture
    Licence
    Apache-2.0

    Notice

    « message-architecture » (gtmagents, Apache-2.0) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.

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