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PalateKit Pick

Motion art direction v1.0.0

Use this resource to decide the style and pacing of an animation or video before animating it

New

  • 307 downloads
  • 227 likes
  • 249 saves

$4.99

Lifetime access to this resource, with its updates.

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install motion-art-direction

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent turns your brief and brand into a sheet of motion rules: one easing family, one timing unit, one transition family. It ranks elements by importance, cuts needless motion and checks consistency shot by shot. You get a written direction you can hand to any animation tool.

Updated November 2, 2026

A motion-language sheet: easing, timing, transitions and hierarchy of animated elements.

Details

Generates with
Your agent's model
Licence
MIT

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What you get

  • SKILL.md, translated into French: the seven-step method, the tone and energy matrix, four motion personalities and the consistency check.
  • references/direction-playbook.md: example sheets for five tones, a brief template, shot-by-shot direction notes and a pre-render checklist.

Good fit for

  • You are starting a launch video or animated explainer and the style is undecided.
  • Your animations feel busy or inconsistent and you want to find out why.
  • You want to translate a brand identity into precise motion rules.

Not for

  • Writing the code of a specific animation (use a technical skill instead).
  • Producing a video file directly.

Tags

  • motion design
  • art direction
  • animation
  • branding
  • pacing

About

You say

"Direct the motion for my app launch video: calm premium tone, vertical format, 30 seconds."

A motion-language sheet: easing, timing, transitions and hierarchy of animated elements.

Skill published by iart-ai under the MIT license.

Show more

Prerequisites

You bring
Your brief (audience, message, platform, duration). and Brand cues if you have them (adjectives, colors, references).

How to use it

  1. Give your brief: audience, message, platform, duration and three mood adjectives.
  2. The agent suggests a motion personality and fills in the language sheet.
  3. Approve the sheet, then ask for shot-by-shot direction notes.

Content preview

Files

  • LICENSE1.1 KB
  • NOTICE-PALATEKIT.md0.4 KB
  • references/direction-playbook.md9.1 KB
  • SKILL.md7.5 KB

Origin and licence

Modified by PalateKit

Author
iart-ai
Source
github.com/iart-ai/motion-design-skills/tree/3c129f769d90a1328c209c386492333c9ac62312/skills/motion-art-direction
Licence
MIT

Notice

Version modifiée de « motion-art-direction » (iart-ai, MIT) : traduction française et fiche par PalateKit.

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Frequently asked questions

Do I need a specific animation tool?

No. The skill produces written rules that work with GSAP, Lottie, Remotion or any other tool.

The skill mentions other skills, are they required?

No, they are cited as examples (animation-principles, launch-video). The method works on its own.