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Product positioning method in 10 steps v1.0.0

Use this resource to clarify the positioning of a B2B product or offer

New

  • 547 downloads
  • 231 likes
  • 102 saves

$4.99

Lifetime access to this resource, with its updates.

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install positioning-framework

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent walks you through the 5 positioning components and the 10 steps to find the context in which your product looks obvious. It helps list the real alternatives, isolate your strengths with proof, pick a style (head to head, small pond, new category) and write the sales story. You end up with a written positioning ready to share with your team.

Mostly picked by

Updated November 2, 2026

Diagram of the five positioning components, from competitive alternatives to market category.

Details

Works in
Install guides
Generates with
Your agent's model
Licence
MIT

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What you get

  • SKILL.md: the 5+1 components, the 10 steps, the three styles and the decision trees
  • frameworks.md: detail of each step and the positioning canvas
  • cases.md and examples.md: real cases and worked canvases
  • integration.md: how it fits with other sales and strategy methods

Good fit for

  • Prospects compare you to the wrong competitors
  • Sales reps spend their calls explaining the product
  • You want to charge more without changing the product

Not for

  • Validating a problem before you have a product
  • A consumer product where brand and content matter more
  • An internal tool with no outside customers

Tags

  • positioning
  • strategy
  • b2b
  • messaging
  • founder

About

You say

"Help me define the positioning of my invoicing tool for tradespeople: list my customers' alternatives, my strengths and the category where I can lead."

Diagram of the five positioning components, from competitive alternatives to market category.

Skill published by getagentseal under the MIT license.

Show more

Prerequisites

You bring
A description of your product and your best customers and What your customers use instead of your product

How to use it

  1. Install the skill in your agent's skills folder.
  2. Describe your product, your best customers and your competitors.
  3. Go through the steps with the agent, then validate the positioning you get.

Content preview

Files

  • cases.md5.7 KB
  • examples.md6.7 KB
  • frameworks.md9.7 KB
  • integration.md5.5 KB
  • LICENSE1.1 KB
  • NOTICE-PALATEKIT.md0.4 KB
  • SKILL.md14.5 KB

Origin and licence

Modified by PalateKit

Author
getagentseal
Source
github.com/getagentseal/founder-playbook/tree/e811e63be42c9b64a208707220b145451ad4b6c8/skills/obviously-awesome
Licence
MIT

Notice

Version modifiée de « obviously-awesome » (getagentseal, MIT) : traduction française et fiche par PalateKit.

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Frequently asked questions

Are the supporting files needed?

Yes, the skill points to frameworks.md, cases.md, examples.md and integration.md. They ship with it; only SKILL.md is translated into French.

Does it suit a consumer product?

It targets B2B and technology products. For consumer products or commodity markets, brand and price weigh more.