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Write a positioning statement and proof library v1.0.0

Use this resource to define a product's positioning and the messages that follow

New

  • 344 downloads
  • 158 likes
  • 139 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install positioning-statement-and-proof

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent starts from the customers' problem and their current workaround, formulates the promise, gathers proof and payoff, then adapts the variants by persona, industry or region. You get a positioning canvas and a message house.

Mostly picked by

Updated November 2, 2026

Card for the “Write a positioning statement and proof library” skill

Details

Works in
Install guides
Generates with
Your agent's model
Licence
Apache-2.0

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What you get

  • SKILL.md: five-step framework, from audience to payoff
  • SKILL.md: positioning canvas and message house

Good fit for

  • You are launching a product or entering a new market
  • Your sales pitch needs to change after a market shift

Not for

    Tags

    • positioning
    • messages
    • proof
    • brand

    About

    You say

    “Write the positioning of my stock management tool for restaurant owners.”

    Card for the “Write a positioning statement and proof library” skill

    Skill published by gtmagents under the Apache-2.0 license, delivered in its original version.

    Show more

    How to use it

    1. Install the skill in your agent's skills folder
    2. Ask your agent to define a product's positioning and the messages that follow
    3. Review and adjust the result

    Content preview

    Files

    • LICENSE11.1 KB
    • NOTICE-PALATEKIT.md0.5 KB
    • SKILL.md1 KB

    Origin and licence

    Listed unmodified

    Author
    gtmagents
    Source
    github.com/gtmagents/gtm-agents/tree/78e0419f4440bcb43bc80127e174ecf5adef1753/plugins/product-marketing/skills/positioning
    Licence
    Apache-2.0

    Notice

    « positioning » (gtmagents, Apache-2.0) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.

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