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Product positioning document v1.0.0
Use this resource to write the positioning of a product
New
- 365 downloads
- 239 likes
- 217 saves
Free
Install with the CLI
In a terminal, from the folder you want:
npx --yes palatekit@latest install product-positioning-documentWith no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.
First time: connect the CLI with
npx --yes palatekit@latest loginThe agent follows the Dunford method: competing alternatives, unique attributes, value, best-fit customer and market category, then the positioning statement and tagline. You get a positioning document ready to base messaging on.
Updated November 2, 2026
Previews
Details
- Install guides
- Generates with
- Your agent's model
- Licence
- MIT
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What you get
- SKILL.md: eight steps of the Dunford method through to the tagline
- .claude-plugin/plugin.json: plugin metadata
Good fit for
- You are launching a product and unsure how to present it
- You want to differentiate from direct competitors
Not for
Tags
- positioning
- marketing
- value proposition
- tagline
About
You say
“Write the positioning of our tool against our two main competitors.”
Skill published by tonone-ai <hello@tonone.ai> under the MIT license, delivered in its original version.
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How to use it
- Install the skill in your agent's skills folder
- Ask your agent to write the positioning of a product
- Review and adjust the result
Content preview
Files
- .claude-plugin/plugin.json0.7 KB
- LICENSE1.1 KB
- NOTICE-PALATEKIT.md0.5 KB
- SKILL.md10 KB
Origin and licence
Listed unmodified
- Author
- tonone-ai <hello@tonone.ai>
- Source
- github.com/jeremylongshore/tons-of-skills-marketplace/tree/ab85a061f7bcc039dac13ee193de7a4cd4388571/plugins/ai-agency/tonone/skills/pitch-position
- Licence
- MIT
Notice
« pitch-position » (tonone-ai <hello@tonone.ai>, MIT) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.
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