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Differentiated positioning ideas v1.0.0

Use this resource to find a product positioning that stands apart from competitors

New

  • 532 downloads
  • 199 likes
  • 239 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install product-positioning-ideas

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent identifies the main competitors, looks for unoccupied space and proposes positioning statements, each with its strategic rationale. You get options for your brand message.

Mostly picked by

Updated November 2, 2026

Card for the “Differentiated positioning ideas” skill

Details

Works in
Install guides
Generates with
Your agent's model
Licence
MIT

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What you get

  • SKILL.md: method for identifying competitors and positioning gaps
  • SKILL.md: positioning statement template and usage tips

Good fit for

  • Your product looks too much like your competitors'
  • You are writing your brand's positioning

Not for

    Tags

    • positioning
    • competition
    • differentiation
    • brand
    • message

    About

    You say

    “Suggest positionings for my online yoga platform against three large fitness apps.”

    Card for the “Differentiated positioning ideas” skill

    Skill published by phuryn under the MIT license, delivered in its original version.

    Show more

    How to use it

    1. Install the skill in your agent's skills folder
    2. Ask your agent to find a product positioning that stands apart from competitors
    3. Review and adjust the result

    Content preview

    Files

    • LICENSE1.1 KB
    • NOTICE-PALATEKIT.md0.5 KB
    • SKILL.md3 KB

    Origin and licence

    Listed unmodified

    Author
    phuryn
    Source
    github.com/phuryn/pm-skills/tree/07b34f64ee828df08953f505b7f747aef85ae7c6/pm-marketing-growth/skills/positioning-ideas
    Licence
    MIT

    Notice

    « positioning-ideas » (phuryn, MIT) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.

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