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Product positioning and messaging v1.0.0
Use this resource to define a product’s positioning, messaging and go-to-market
New
- 357 downloads
- 170 likes
- 120 saves
Free
Install with the CLI
In a terminal, from the folder you want:
npx --yes palatekit@latest install product-positioning-messagingWith no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.
First time: connect the CLI with
npx --yes palatekit@latest loginThe agent follows April Dunford’s positioning method (alternatives, unique attributes, value, target customer, market category), then builds the message hierarchy and a battlecard. You get a reasoned positioning and messages per audience.
Updated November 2, 2026
Previews
Details
- Install guides
- Generates with
- Your agent's model
- Licence
- MIT
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What you get
- SKILL.md : five-step positioning framework (alternatives, attributes, value, target, category)
- SKILL.md : message hierarchy, messaging by audience and battlecard template
Good fit for
- Your product struggles to stand out from competitors
- You are preparing sales teams for a launch
Not for
Tags
- positioning
- messaging
- go-to-market
- battlecard
About
You say
“Define the positioning of my planning tool for communication agencies.”
Skill published by openclaudia under the MIT license, delivered in its original version.
Show moreShow less
How to use it
- Install the skill in your agent's skills folder
- Ask your agent to define a product’s positioning, messaging and go-to-market
- Review and adjust the result
Content preview
Files
- LICENSE1.1 KB
- NOTICE-PALATEKIT.md0.5 KB
- SKILL.md8 KB
Origin and licence
Listed unmodified
- Author
- openclaudia
- Source
- github.com/openclaudia/openclaudia-skills/tree/e88f5a9fc726183cd3c90f5c279117bbae7da3b3/skills/product-marketing
- Licence
- MIT
Notice
« product-marketing » (openclaudia, MIT) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.
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