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Startup Market Positioning v1.0.0

Use this resource to define and test how a product is positioned in its market

New

  • 478 downloads
  • 178 likes
  • 150 saves

$4.99

Lifetime access to this resource, with its updates.

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install startup-positioning-research

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent briefly interviews the founder, then runs two research waves: competitive alternatives and customer language, then market categories and trends. It builds the positioning from five components plus one, stress-tests it with the Onliness test and the Ries and Trout ladder, then checks its own deliverables. You get a complete positioning file and messaging notes to feed your copywriting.

Mostly picked by

Updated November 2, 2026

Positioning document with statement, alternatives map and category analysis

Details

Works in
Install guides
Generates with
Your agent's model
Licence
MIT

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What you get

  • SKILL.md: the phased workflow, the honesty rules and the anti-patterns
  • Eight reference files: frameworks, research templates, synthesis, verification
  • Five deliverables produced on use: positioning doc, statements, alternatives, categories, messaging implications
  • A progress file so an interrupted session can resume

Good fit for

  • You are launching a product and need one sentence on what sets it apart
  • Your message blends in with your competitors'
  • You hesitate between several market categories to frame your offer

Not for

  • Writing the final copy of a sales page directly
  • A quantified market study without web search access
  • A product already positioned that you do not want to question

Tags

  • positioning
  • strategy
  • startup
  • dunford
  • branding

About

You say

"Help me position my invoicing tool for freelancers against spreadsheets and accounting software."

Positioning document with statement, alternatives map and category analysis

Skill published by ferdinandobons under the MIT license.

Show more

Prerequisites

You bring
A description of your product and the problem it solves and Your known competitors or alternatives, and your best customers

How to use it

  1. Install the skill and describe your product, the target problem and today's alternatives.
  2. Pick the research depth (light, standard or deep), then confirm the unique attributes it finds.
  3. Review the positioning file and statements, then test the "only … that …" formula.

Content preview

Files

  • LICENSE1 KB
  • NOTICE-PALATEKIT.md0.4 KB
  • references/frameworks.md7.9 KB
  • references/honesty-protocol.md5.1 KB
  • references/research-principles.md3.4 KB
  • references/research-scaling.md3.9 KB
  • references/research-synthesis.md16.8 KB
  • references/research-wave-1-alternatives.md7.3 KB
  • references/research-wave-2-market-frame.md8.2 KB
  • references/verification-agent.md5.5 KB
  • SKILL.md18.5 KB

Origin and licence

Modified by PalateKit

Author
ferdinandobons
Source
github.com/ferdinandobons/startup-skill/tree/a5f97c317b93caedbb49d28f20e9ec283b2ec087/startup-positioning
Licence
MIT

Notice

Version modifiée de « startup-positioning » (ferdinandobons, MIT) : traduction française et fiche par PalateKit.

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Frequently asked questions

Is web search required?

It is recommended. Without it, the skill falls back to knowledge-based mode: findings are flagged "verify independently" and confidence is lowered.

Do I need to run other skills first?

No. It works standalone. It mentions startup-design and startup-competitors and reuses their files if they exist, but does not depend on them.