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Brand messaging with StoryBrand v1.0.0

Use this resource to clarify your brand message and website copy

New

  • 568 downloads
  • 219 likes
  • 240 saves

$4.99

Lifetime access to this resource, with its updates.

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install storybrand-messaging

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent walks you through the StoryBrand SB7 framework: character, problem, guide, plan, call to action, failure and success. Together you fill in a one-page BrandScript, then derive a one-liner and homepage copy, and finish with a marketing roadmap. You get a simple message your customers understand in five seconds.

Updated November 2, 2026

Diagram of the StoryBrand framework in seven story elements

Details

Generates with
Your agent's model
Licence
MIT

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What you get

  • SKILL.md: the SB7 framework, the BrandScript and the 5-second website test
  • frameworks.md: deep dives on each module and the marketing roadmap
  • examples.md: worksheets for the BrandScript, one-liner, site wireframe and email drip
  • cases.md and integration.md: real cases and links with other methods

Good fit for

  • A website whose visitors do not grasp the offer
  • A brand that needs a tagline and a homepage
  • An email sequence or lead magnet to build

Not for

  • Choosing acquisition channels
  • Positioning against specific competitors
  • Setting prices

Tags

  • storybrand
  • brand messaging
  • copywriting
  • website
  • email

About

You say

"Help me fill in the BrandScript for my wedding photography studio, then write the homepage."

Diagram of the StoryBrand framework in seven story elements

Skill published by getagentseal under the MIT license.

Show more

Prerequisites

You bring
A description of your offer and ideal customer and Your proof: testimonials, figures, clients

How to use it

  1. Describe your offer and ideal customer
  2. Answer the questions to fill in the BrandScript
  3. Ask for the one-liner, homepage and emails

Content preview

Files

  • cases.md10.3 KB
  • examples.md14.1 KB
  • frameworks.md14 KB
  • integration.md11.7 KB
  • LICENSE1.1 KB
  • NOTICE-PALATEKIT.md0.4 KB
  • SKILL.md14.3 KB

Origin and licence

Modified by PalateKit

Author
getagentseal
Source
github.com/getagentseal/founder-playbook/tree/e811e63be42c9b64a208707220b145451ad4b6c8/skills/storybrand
Licence
MIT

Notice

Version modifiée de « storybrand » (getagentseal, MIT) : traduction française et fiche par PalateKit.

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Frequently asked questions

Do I need to have read the book?

No. The skill summarises the framework and its limits; it does not reproduce the book, which remains useful for context.

It mentions other methods; must I install them?

No. Traction, Obviously Awesome and others are only named for topics outside the framework; the skill works on its own.