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Brand target audience and personas v1.0.0
Use this resource to define a brand's target audience and personas
New
- 401 downloads
- 184 likes
- 233 saves
Free
Install with the CLI
In a terminal, from the folder you want:
npx --yes palatekit@latest install target-audience-personasWith no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.
First time: connect the CLI with
npx --yes palatekit@latest loginThe agent reads the brand context if there is one, asks only the missing questions, then writes a six-part audience framework. You get a psychographic profile, 2 to 3 detailed personas with quotes, the audience's real vocabulary, the audiences to exclude and the implications for messaging, channels and tone.
Mostly picked by
Updated November 2, 2026
Previews
Details
- Install guides
- Generates with
- Your agent's model
- Licence
- MIT
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What you get
- SKILL.md: the method and a six-part deliverable outline
- A persona template (goals, frustrations, triggers, channels)
- A section on audience language
- A "who the brand is not for" section
Good fit for
- Launching a brand or product without a clearly defined audience
- Preparing positioning or messaging work
- Aligning a team on one priority customer
Not for
- Running real customer surveys or interviews (the skill structures, it does not poll the market)
- Producing a quantified market study
- Defining brand voice or the full strategy
Tags
- target audience
- persona
- icp
- brand
- marketing
About
You say
"Define the target audience of my loose-leaf tea shop and give me three personas."
Skill published by arnabbagxd under the MIT license.
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Prerequisites
- You bring
- A description of what the brand sells and Ideally, reviews, interviews or data on current customers
How to use it
- Install the skill in your agent's skills folder
- Describe what the brand sells and share reviews or customer data if you have any
- Review the audience framework and adjust the personas
Content preview
Files
- LICENSE1.1 KB
- NOTICE-PALATEKIT.md0.4 KB
- SKILL.md5.9 KB
Origin and licence
Modified by PalateKit
- Author
- arnabbagxd
- Source
- github.com/arnabbagxd/brand-building-skills/tree/4a0a8b5b7a0f64bf0fc551978a18a591670a5223/skills/target-audience
- Licence
- MIT
Notice
Version modifiée de « target-audience » (arnabbagxd, MIT) : traduction française et fiche par PalateKit.
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Frequently asked questions
Are the personas based on real data?
Only on what you provide (reviews, interviews, sales). Without data they rest on your assumptions: validate them with real customers.
Do I need the other skills it mentions?
No. The "Related Skills" section is a plain list of pointers; only `.agents/brand-context.md` is read, if it exists.