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Three-tier EVP brief v1.0.0
Use this resource to write a three-tier EVP brief for a customer segment
New
- 300 downloads
- 203 likes
- 230 saves
Free
Install with the CLI
In a terminal, from the folder you want:
npx --yes palatekit@latest install three-tier-evp-briefWith no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.
First time: connect the CLI with
npx --yes palatekit@latest loginThe agent confirms the segment, collects the inputs once (ICP, PSP document), and writes a side-by-side brief for tiers 2, 3 and 4: audience, pain, EVP variants and proof. The brief then feeds the hero, ads and cold emails.
Updated November 2, 2026
Previews
Details
- Install guides
- Generates with
- Your agent's model
- Licence
- MIT
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What you get
- SKILL.md : segment scope, inputs and brief structure
- SKILL.md : brief template per awareness tier
Good fit for
- Your audience sits at several awareness levels
- You want one source for your sales messages
Not for
Tags
- evp
- marketing
- messaging
- audience
About
You say
“Build the three-tier EVP brief for logistics SME owners.”
Skill published by aiskillstore under the MIT license, delivered in its original version.
Show moreShow less
How to use it
- Install the skill in your agent's skills folder
- Ask your agent to write a three-tier EVP brief for a customer segment
- Review and adjust the result
Content preview
Files
- LICENSE1.3 KB
- NOTICE-PALATEKIT.md0.5 KB
- skill-report.json19.1 KB
- SKILL.md4.1 KB
Origin and licence
Listed unmodified
- Author
- aiskillstore
- Source
- github.com/aiskillstore/marketplace/tree/81dcba714ae5ba0c5bcfb8914fb9bc2fbb2bb48a/skills/cmj-hub/evp-brief
- Licence
- MIT
Notice
« evp-brief » (aiskillstore, MIT) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.
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