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PalateKit Pick

Brand tone of voice guide (TONE.md) v1.0.0

Use this resource to define a brand's voice and adapt it channel by channel

New

  • 512 downloads
  • 182 likes
  • 235 saves

$4.99

Lifetime access to this resource, with its updates.

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install tone-of-voice-guide

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent runs a structured interview about your brand, audience and channels, then writes a TONE.md file. The guide holds 3 to 5 voice attributes with examples, a tone modulation matrix, a lexicon of preferred and banned words, and per-channel rules. You can later adapt it to a new channel without starting over.

Mostly picked by

Updated November 2, 2026

Preview of a TONE.md file with voice attributes, tone matrix and lexicon.

Details

Works in
Install guides
Generates with
Your agent's model
Licence
MIT

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What you get

  • SKILL.md: the 5-phase method and the channel adaptation mode
  • A TONE.md template to fill in (assets/TONE-template.md)
  • A discovery questionnaire with more than 80 questions
  • Reference sheets: voice attributes, lexicon, channel and brand-category adaptations, studied brands

Good fit for

  • You are launching a brand and want to settle how it speaks before producing content
  • Your current voice is blurry or dated and you want to refresh it
  • You need one voice across LinkedIn, email and a product's interface

Not for

  • Writing one specific article, post or email
  • Defining visual identity (colors, typography)
  • Writing the brand's mission and values

Tags

  • tone of voice
  • brand
  • copywriting
  • style guide
  • content

About

You say

"Create the tone of voice guide for my natural cosmetics brand, aimed at women aged 25 to 40, with a website, Instagram and a newsletter."

Preview of a TONE.md file with voice attributes, tone matrix and lexicon.

Skill published by samber under the MIT license.

Show more

Prerequisites

You bring
Your brand, audience and channels and Examples of brands you admire or refuse to imitate

How to use it

  1. Copy the skill folder into your agent's skills folder.
  2. Ask for the guide and answer the interview questions one at a time.
  3. Review the TONE.md file produced, then ask to adapt it to a new channel if needed.

Content preview

Files

  • assets/TONE-template.md8.9 KB
  • LICENSE1.1 KB
  • NOTICE-PALATEKIT.md0.4 KB
  • references/category-adaptations.md13.5 KB
  • references/channel-adaptations.md14.2 KB
  • references/discovery-questionnaire.md9.1 KB
  • references/lexicon-mechanics.md12.7 KB
  • references/reference-brands.md10.4 KB
  • references/voice-attributes.md10 KB
  • SKILL.md17.8 KB

Origin and licence

Modified by PalateKit

Author
samber
Source
github.com/samber/cc-skills/tree/123cb155f5ab5751fc13c8027fbfa5eb0d3773c6/skills/copywriting-tone-of-voice-creator
Licence
MIT

Notice

Version modifiée de « copywriting-tone-of-voice-creator » (samber, MIT) : traduction française et fiche par PalateKit.

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Frequently asked questions

Does the agent need Internet access?

Only if your brand category is not covered (politics, gaming, healthcare, etc.): it then does some research. For common categories the interview is enough.

The skill mentions SOUL.md, PROSE.md and DESIGN.md. Do I need them?

No. They are neighbouring skills, named to say what this one does not do. If a SOUL.md exists in your folder it pre-fills the questionnaire; otherwise the interview replaces it.