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Media mix model: channel ROI and budget v1.0.0

Use this resource to calculate each channel's ROI and optimise the budget split

New

  • 509 downloads
  • 175 likes
  • 250 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install tv-search-channel-roi-model

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent describes the Python pipeline: adstock transformation for advertising carryover, sales decomposition against organic baseline, then allocation optimisation. It gives a usage example for TV. You get channel-level ROI and a proposed split.

Mostly picked by

Updated November 2, 2026

Card for the “Media mix model: channel ROI and budget” skill

Details

Works in
Install guides
Generates with
Your agent's model
Licence
MIT

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What you get

  • SKILL.md: installation, virtual environment and project structure
  • SKILL.md: adstock transformation and key model components
  • SKILL.md: usage example for a TV budget

Good fit for

  • You want to know which channel brings the most sales
  • You split a budget across several media

Not for

    Tags

    • media mix
    • ROI
    • channels
    • budget
    • Python

    About

    You say

    “Break down my weekly sales between TV, search and social, and suggest the best budget split.”

    Card for the “Media mix model: channel ROI and budget” skill

    Skill published by reason-machines under the MIT license, delivered in its original version.

    Show more

    How to use it

    1. Install the skill in your agent's skills folder
    2. Ask your agent to calculate each channel's ROI and optimise the budget split
    3. Review and adjust the result

    Content preview

    Files

    • LICENSE0 KB
    • NOTICE-PALATEKIT.md0.5 KB
    • SKILL.md16.6 KB

    Origin and licence

    Listed unmodified

    Author
    reason-machines
    Source
    github.com/reason-machines/marketing-skills/tree/71a14ae6d967c1de101ebe2e73f936db10f43d97/skills/marketing-mix-modeling-mmm-pipeline
    Licence
    MIT

    Notice

    « marketing-mix-modeling-mmm-pipeline » (reason-machines, MIT) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.

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