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PalateKit Pick

Value-first positioning v1.0.0

Use this resource to rewrite marketing copy or a pitch so it sells value

New

  • 543 downloads
  • 249 likes
  • 119 saves

$4.99

Lifetime access to this resource, with its updates.

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install value-first-positioning

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent takes your messages one at a time, diagnoses what is wrong (generic words, cliches, savings pitches, mixed price signals), offers two or three rewrites, then asks you for the real numbers. Surviving statements are recorded in a POSITIONING.md file you can reuse for ads, your homepage and sales scripts. It never invents a number or a testimonial.

Mostly picked by

Updated November 2, 2026

Diagram of a marketing message rewritten step by step: diagnosis, rewrite, statement kept in POSITIONING.md.

Details

Works in
Install guides
Generates with
Your agent's model
Licence
CC-BY-4.0

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What you get

  • SKILL.md: the full method (needs level, value framing, price story, Opposite Test)
  • A named diagnosis for each message, citing the rules it breaks
  • A POSITIONING.md file: numbered statements, provenance, facts to verify

Good fit for

  • You are rewriting your homepage headline and promises
  • You are preparing a pitch for investors or customers
  • You want to audit copy that sounds hollow or too generic

Not for

  • Defining your ideal customer or building their needs stack from scratch
  • Getting a whole page rewritten in one go without supplying facts
  • Writing long articles or copy with nothing to sell

Tags

  • positioning
  • copywriting
  • pitch
  • headlines
  • value proposition

About

You say

"Rewrite the headline and three promises on my homepage. My offer runs More for Less and my customer is a ten-person agency."

Diagram of a marketing message rewritten step by step: diagnosis, rewrite, statement kept in POSITIONING.md.

Skill published by asmartbear under the CC-BY-4.0 license.

Show more

Prerequisites

You bring
The copy to rewrite (headlines, ads, pitch) and Your real numbers and pricing strategy

How to use it

  1. Paste your messages and state your pricing strategy and customer
  2. Settle one message at a time: diagnosis, candidates, your facts
  3. Review POSITIONING.md and fill in the [VERIFY] items before publishing

Content preview

Files

  • LICENSE18.6 KB
  • NOTICE-PALATEKIT.md0.4 KB
  • SKILL.md35.4 KB

Origin and licence

Modified by PalateKit

Author
asmartbear
Source
github.com/asmartbear/asb-skills/tree/fe5c300fb92a36e541ff059ff89e9fe2085c1a88/.claude/skills/asb-positioning
Licence
CC-BY-4.0

Notice

Version modifiée de « asb-positioning » (asmartbear, CC-BY-4.0) : traduction française et fiche par PalateKit.

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Frequently asked questions

Does it need other files?

No, the skill is self-contained. It mentions companion skills by the same author (asb-needs-stack, asb-voters, asb-rude-qa) that improve results, but without them it asks for minimal context on the spot.

Why does it refuse some wordings?

Its gates are quality criteria: a generic word, cliche, unconfirmed number or over-reaching promise is never recorded. It offers a compliant version of the same idea instead.