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Designing a value proposition v1.0.0

Use this resource to structure a value proposition around the job your customers want to get done

New

  • 507 downloads
  • 107 likes
  • 195 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install value-proposition-design

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent asks about your product, your customers and their alternatives, then fills the six-part template: who, why, what before, how, what after, alternatives. You get an argued value proposition with a reference example.

Mostly picked by

Updated November 2, 2026

Card for the “Designing a value proposition” skill

Details

Generates with
Your agent's model
Licence
MIT

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What you get

  • SKILL.md: six-part template and filling instructions
  • SKILL.md: full worked example and output steps

Good fit for

  • You are launching a product and must explain its value on one page
  • Your pitch sounds like your competitors' pitches

Not for

    Tags

    • value proposition
    • jtbd
    • positioning
    • messaging

    About

    You say

    “Write the value proposition of my video editing tool for independent creators.”

    Card for the “Designing a value proposition” skill

    Skill published by phuryn under the MIT license, delivered in its original version.

    Show more

    How to use it

    1. Install the skill in your agent's skills folder
    2. Ask your agent to structure a value proposition around the job your customers want to get done
    3. Review and adjust the result

    Content preview

    Files

    • LICENSE1.1 KB
    • NOTICE-PALATEKIT.md0.5 KB
    • SKILL.md5.8 KB

    Origin and licence

    Listed unmodified

    Author
    phuryn
    Source
    github.com/phuryn/pm-skills/tree/07b34f64ee828df08953f505b7f747aef85ae7c6/pm-product-strategy/skills/value-proposition
    Licence
    MIT

    Notice

    « value-proposition » (phuryn, MIT) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.

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