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Art direction briefs
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- Claude Code
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Use this resource to analyze a video ad and extract reusable patterns
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Free
In a terminal, from the folder you want:
npx --yes palatekit@latest install video-ad-deconstructionWith no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.
First time: connect the CLI with
npx --yes palatekit@latest loginThe agent breaks the ad down across five dimensions (hooks, persuasion tactics, structure and pacing, target audience, call to action) and builds a timeline. You get an analysis sheet that explains why the ad works and what you can reuse.
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Updated November 2, 2026
You say
“Analyze this video ad and tell me why the first three seconds hook people.”

Skill published by openclaudia under the MIT license, delivered in its original version.
Listed unmodified
« video-ad-analysis » (openclaudia, MIT) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.
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