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Choose the visual direction of a website v1.0.0

Use this resource to define a website's visual direction from the emotion you want

New

  • 513 downloads
  • 210 likes
  • 240 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install web-design-direction-emotional-intent

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent places the site's emotional intent on a quadrant (warm or cold, active or calm), translates brand positioning into visual choices and audits an existing design. You get an art direction and site references to review.

Mostly picked by

Updated November 2, 2026

Card for the “Choose the visual direction of a website” skill

Details

Works in
Install guides
Generates with
Your agent's model
Licence
MIT

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What you get

  • SKILL.md: emotional quadrants, step-by-step method and design audit
  • Sections on mapping the brand's emotional position and the site references

Good fit for

  • You are starting a website and need to choose its style before coding
  • A client wants a “professional but warm” look turned into concrete choices

Not for

    Tags

    • art direction
    • website
    • emotion

    About

    You say

    “Give a visual direction to my law firm's website: professional, warm, not cold.”

    Card for the “Choose the visual direction of a website” skill

    Skill published by guia-matthieu under the MIT license, delivered in its original version.

    Show more

    How to use it

    1. Install the skill in your agent's skills folder
    2. Ask your agent to define a website's visual direction from the emotion you want
    3. Review and adjust the result

    Content preview

    Files

    • LICENSE1.1 KB
    • NOTICE-PALATEKIT.md0.5 KB
    • SKILL.md32.8 KB

    Origin and licence

    Listed unmodified

    Author
    guia-matthieu
    Source
    github.com/guia-matthieu/clawfu-skills/tree/4108f5c010ccaa8b5707fa05ca1d888ae167e548/skills/ai-design/web-design-director
    Licence
    MIT

    Notice

    « web-design-director » (guia-matthieu, MIT) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.

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