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Ad campaign consolidation: what to merge and how v1.0.0

Use this resource to plan the consolidation of an over-fragmented ad account

New

  • 445 downloads
  • 126 likes
  • 181 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install ad-account-consolidation-plan

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent classifies each campaign and ad set, proposes merges ranked by efficiency and tests every split. It prices the trade-off between a concentrated learning signal and the control that segmentation gives. It recommends and never executes. You get an ordered merge plan and a way to judge whether it worked.

Mostly picked by

Updated November 2, 2026

Card for the “Ad campaign consolidation: what to merge and how” skill

Details

Works in
Install guides
Generates with
Your agent's model
Licence
MIT

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What you get

  • SKILL.md: classification states, merge moves and evidence gate
  • references/worked-invocation-example.md: worked invocation example

Good fit for

  • Your ad sets stay stuck in limited learning
  • Your budget is spread across too many campaigns competing with each other

Not for

    Tags

    • campaign consolidation
    • learning phase
    • account structure
    • budget

    About

    You say

    “Our account has twenty-two campaigns for a small budget: which ones should we merge, and in what order?”

    Card for the “Ad campaign consolidation: what to merge and how” skill

    Skill published by mbfinotti under the MIT license, delivered in its original version.

    Show more

    How to use it

    1. Install the skill in your agent's skills folder
    2. Ask your agent to plan the consolidation of an over-fragmented ad account
    3. Review and adjust the result

    Content preview

    Files

    • evals/evals.json24.1 KB
    • LICENSE1.1 KB
    • NOTICE-PALATEKIT.md0.5 KB
    • references/worked-invocation-example.md0.9 KB
    • SKILL.md33.3 KB

    Origin and licence

    Listed unmodified

    Author
    mbfinotti
    Source
    github.com/mbfinotti/advertising-skills/tree/ab1eb51a249978c9b7bd24b3d589c713a6198fd3/skills/ad-campaign-consolidation
    Licence
    MIT

    Notice

    « ad-campaign-consolidation » (mbfinotti, MIT) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.

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