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Splitting a fixed ad budget across campaigns v1.0.0

Use this resource to split a fixed ad budget across campaigns, platforms and audiences

New

  • 592 downloads
  • 126 likes
  • 174 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install ad-budget-allocation-split

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent estimates the marginal return of each line rather than its average, then proposes a split and the rules to revisit it. It recommends and does not execute platform changes. You get an allocation plan, for example between prospecting and retargeting, with the conditions for review.

Mostly picked by

Updated November 2, 2026

Card for the “Splitting a fixed ad budget across campaigns” skill

Details

Works in
Install guides
Generates with
Your agent's model
Licence
MIT

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What you get

  • SKILL.md: gates, marginal return estimation and allocation plan
  • references/heuristics-and-figure-grading.md: heuristics and figure grading
  • references/worked-allocation-examples.md: worked allocation examples

Good fit for

  • You are unsure whether the next euro should go to prospecting or retargeting
  • One channel has the best average ROAS but is already saturated

Not for

    Tags

    • allocation
    • budget
    • marginal return
    • portfolio

    About

    You say

    “With 10,000 per month, how should I split it between prospecting, retargeting and two platforms?”

    Card for the “Splitting a fixed ad budget across campaigns” skill

    Skill published by mbfinotti under the MIT license, delivered in its original version.

    Show more

    How to use it

    1. Install the skill in your agent's skills folder
    2. Ask your agent to split a fixed ad budget across campaigns, platforms and audiences
    3. Review and adjust the result

    Content preview

    Files

    • evals/evals.json34.6 KB
    • LICENSE1.1 KB
    • NOTICE-PALATEKIT.md0.5 KB
    • references/heuristics-and-figure-grading.md18.4 KB
    • references/worked-allocation-examples.md8.3 KB
    • SKILL.md27.8 KB

    Origin and licence

    Listed unmodified

    Author
    mbfinotti
    Source
    github.com/mbfinotti/advertising-skills/tree/ab1eb51a249978c9b7bd24b3d589c713a6198fd3/skills/ad-spend-allocation
    Licence
    MIT

    Notice

    « ad-spend-allocation » (mbfinotti, MIT) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.

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