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Ad spend pacing: under and over delivery v1.0.0

Use this resource to track the spend pace of a campaign or account against its budget

New

  • 578 downloads
  • 217 likes
  • 102 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install ad-budget-pacing-tracker

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent compares actual spend with the expected curve, checks whether the gap is real, finds its cause and calculates the corrected daily budget. It never changes budgets or bids itself. You get a quantified alert with the projected end-of-period spend.

Mostly picked by

Updated November 2, 2026

Card for the “Ad spend pacing: under and over delivery” skill

Details

Generates with
Your agent's model
Licence
MIT

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What you get

  • SKILL.md: arithmetic, thresholds and cause diagnosis
  • references/pacing-report-example.md: pacing report example
  • references/platform-delivery-notes.md: delivery notes by platform

Good fit for

  • Your monthly budget risks running out before month end
  • You want to know whether a campaign is spending at the planned pace

Not for

    Tags

    • budget
    • pacing
    • spend
    • tracking

    About

    You say

    “My campaign has spent 40% of its budget by mid-month: is that normal, and what daily spend should I aim for?”

    Card for the “Ad spend pacing: under and over delivery” skill

    Skill published by mbfinotti under the MIT license, delivered in its original version.

    Show more

    How to use it

    1. Install the skill in your agent's skills folder
    2. Ask your agent to track the spend pace of a campaign or account against its budget
    3. Review and adjust the result

    Content preview

    Files

    • evals/evals.json23.5 KB
    • LICENSE1.1 KB
    • NOTICE-PALATEKIT.md0.5 KB
    • references/pacing-report-example.md1.6 KB
    • references/platform-delivery-notes.md1.5 KB
    • SKILL.md28.4 KB

    Origin and licence

    Listed unmodified

    Author
    mbfinotti
    Source
    github.com/mbfinotti/advertising-skills/tree/ab1eb51a249978c9b7bd24b3d589c713a6198fd3/skills/ad-budget-pacing
    Licence
    MIT

    Notice

    « ad-budget-pacing » (mbfinotti, MIT) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.

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