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Designing an analytics tracking plan (GA4, GTM) v1.0.0

Use this resource to design and audit an analytics tracking plan, including GA4 and GTM

New

  • 427 downloads
  • 185 likes
  • 202 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install analytics-tracking-plan

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent starts from the decisions you need to make, builds an event plan with consistent names and UTMs, then checks the GA4 and Google Tag Manager setup. You get measurement that supports marketing and product decisions.

Mostly picked by

Updated November 2, 2026

Card for the “Designing an analytics tracking plan (GA4, GTM)” skill

Details

Generates with
Your agent's model
Licence
MIT

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What you get

  • SKILL.md: tracking plan method and naming conventions
  • references/: GA4 and GTM implementation and event library

Good fit for

  • You are launching a site and want conversions measured from day one
  • Your GA4 reports don't reflect your sales

Not for

    Tags

    • analytics
    • ga4
    • gtm
    • events
    • utm

    About

    You say

    “Design the tracking plan for my shop: purchases, add to cart and sign-ups, with UTMs.”

    Card for the “Designing an analytics tracking plan (GA4, GTM)” skill

    Skill published by sickn33 under the MIT license, delivered in its original version.

    Show more

    How to use it

    1. Install the skill in your agent's skills folder
    2. Ask your agent to design and audit an analytics tracking plan, including GA4 and GTM
    3. Review and adjust the result

    Content preview

    Files

    • evals/evals.json6.3 KB
    • LICENSE1.1 KB
    • NOTICE-PALATEKIT.md0.5 KB
    • references/event-library.md8.9 KB
    • references/ga4-implementation.md6.8 KB
    • references/gtm-implementation.md8.8 KB
    • SKILL.md9.7 KB

    Origin and licence

    Listed unmodified

    Author
    sickn33
    Source
    github.com/sickn33/agentic-awesome-skills/tree/e9809578fd426a284af017c5db99f8eb6628e6ca/skills/analytics
    Licence
    MIT

    Notice

    « analytics » (sickn33, MIT) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.

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