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Apply Ogilvy's advertising principles v1.0.0

Use this resource to write an ad or long copy that sells while building the brand

New

  • 435 downloads
  • 178 likes
  • 150 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install apply-ogilvy-advertising-principles

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent applies Ogilvy's seven principles to your advert, writes headlines and long-form copy, and revises an existing message. You get advertising copy and a list of corrections.

Mostly picked by

Updated November 2, 2026

Card for the “Apply Ogilvy's advertising principles” skill

Details

Works in
Install guides
Generates with
Your agent's model
Licence
MIT

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What you get

  • SKILL.md: the seven Ogilvy principles and a step-by-step method
  • Sections on headlines, long-form copy and developing a brand voice

Good fit for

  • You are writing a print, digital or video ad
  • You want the brand to sell without losing its image

Not for

    Tags

    • advertising
    • ogilvy
    • headlines

    About

    You say

    “Rewrite this coffee maker ad using Ogilvy's principles, with a headline and long copy.”

    Card for the “Apply Ogilvy's advertising principles” skill

    Skill published by guia-matthieu under the MIT license, delivered in its original version.

    Show more

    How to use it

    1. Install the skill in your agent's skills folder
    2. Ask your agent to write an ad or long copy that sells while building the brand
    3. Review and adjust the result

    Content preview

    Files

    • LICENSE1.1 KB
    • NOTICE-PALATEKIT.md0.5 KB
    • SKILL.md15.8 KB

    Origin and licence

    Listed unmodified

    Author
    guia-matthieu
    Source
    github.com/guia-matthieu/clawfu-skills/tree/4108f5c010ccaa8b5707fa05ca1d888ae167e548/skills/content/copywriting-classic
    Licence
    MIT

    Notice

    « copywriting-classic » (guia-matthieu, MIT) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.

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