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Design tests for hooks, offers and CTAs v1.0.0

Use this resource to design copy tests to improve hooks, offers and calls to action

New

  • 415 downloads
  • 144 likes
  • 199 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install copy-and-offer-experiments

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent frames an expected-lift hypothesis, picks the variable to test (hook, CTA, offer or proof), plans segments and holdout groups, sets the primary metric and guardrails, then defines the statistical analysis. You get a test plan ready to run.

Mostly picked by

Updated November 2, 2026

Card for the “Design tests for hooks, offers and CTAs” skill

Details

Works in
Install guides
Generates with
Your agent's model
Licence
Apache-2.0

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What you get

  • SKILL.md: five-step test framework, from hypothesis to analysis
  • SKILL.md: test plan templates and guardrail metrics

Good fit for

  • Your emails or ads convert poorly and you want to test the copy
  • You want to validate a new pricing message before rolling it out

Not for

    Tags

    • a/b testing
    • hooks
    • offers
    • call to action

    About

    You say

    “Design an A/B test on the hook of my reminder emails, with open and click rates.”

    Card for the “Design tests for hooks, offers and CTAs” skill

    Skill published by gtmagents under the Apache-2.0 license, delivered in its original version.

    Show more

    How to use it

    1. Install the skill in your agent's skills folder
    2. Ask your agent to design copy tests to improve hooks, offers and calls to action
    3. Review and adjust the result

    Content preview

    Files

    • LICENSE11.1 KB
    • NOTICE-PALATEKIT.md0.5 KB
    • SKILL.md1.1 KB

    Origin and licence

    Listed unmodified

    Author
    gtmagents
    Source
    github.com/gtmagents/gtm-agents/tree/78e0419f4440bcb43bc80127e174ecf5adef1753/plugins/copywriting/skills/offer-testing
    Licence
    Apache-2.0

    Notice

    « offer-testing » (gtmagents, Apache-2.0) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.

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