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Write direct response copy (Halbert) v1.0.0

Use this resource to write direct response sales copy that drives action

New

  • 326 downloads
  • 141 likes
  • 145 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install direct-response-copy-principles

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent writes or diagnoses sales copy using Gary Halbert's principles, including the “A-pile” test, so the reader takes action. You get structured sales copy and headlines to test.

Mostly picked by

Updated November 2, 2026

Card for the “Write direct response copy (Halbert)” skill

Details

Works in
Install guides
Generates with
Your agent's model
Licence
MIT

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What you get

  • SKILL.md: Halbert principles, the A-pile test and sales copy writing
  • Sections on headlines, building lists and diagnosing copy that does not convert

Good fit for

  • You are writing a sales letter, an email or an ad
  • Your current copy produces no measurable response

Not for

    Tags

    • copywriting
    • direct response
    • headlines

    About

    You say

    “Rewrite my training sales page and run the A-pile test on three headlines.”

    Card for the “Write direct response copy (Halbert)” skill

    Skill published by guia-matthieu under the MIT license, delivered in its original version.

    Show more

    How to use it

    1. Install the skill in your agent's skills folder
    2. Ask your agent to write direct response sales copy that drives action
    3. Review and adjust the result

    Content preview

    Files

    • LICENSE1.1 KB
    • NOTICE-PALATEKIT.md0.5 KB
    • SKILL.md20.7 KB

    Origin and licence

    Listed unmodified

    Author
    guia-matthieu
    Source
    github.com/guia-matthieu/clawfu-skills/tree/4108f5c010ccaa8b5707fa05ca1d888ae167e548/skills/content/boron-letters
    Licence
    MIT

    Notice

    « boron-letters » (guia-matthieu, MIT) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.

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