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Mental models and psychology applied to marketing v1.0.0

Use this resource to apply mental models and psychology principles to your marketing decisions

New

  • 585 downloads
  • 208 likes
  • 168 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install marketing-mental-models

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent identifies the mental model that fits your question, such as first principles, jobs to be done or the 80/20 rule, then applies it to your case. You get a reasoned analysis and justified marketing choices.

Mostly picked by

Updated November 2, 2026

Card for the “Mental models and psychology applied to marketing” skill

Details

Works in
Install guides
Generates with
Your agent's model
Licence
MIT

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What you get

  • SKILL.md: catalog of mental models and biases applied to marketing
  • evals/evals.json: test cases for the skill

Good fit for

  • You want to understand why customers hesitate before buying
  • You need a framework to choose between several marketing ideas

Not for

    Tags

    • psychology
    • cognitive biases
    • mental models
    • persuasion

    About

    You say

    “Which psychological biases could explain the low take-up of our annual plan?”

    Card for the “Mental models and psychology applied to marketing” skill

    Skill published by coreyhaines31 under the MIT license, delivered in its original version.

    Show more

    How to use it

    1. Install the skill in your agent's skills folder
    2. Ask your agent to apply mental models and psychology principles to your marketing decisions
    3. Review and adjust the result

    Content preview

    Files

    • evals/evals.json6 KB
    • LICENSE1.1 KB
    • NOTICE-PALATEKIT.md0.5 KB
    • SKILL.md21.8 KB

    Origin and licence

    Listed unmodified

    Author
    coreyhaines31
    Source
    github.com/coreyhaines31/marketingskills/tree/0cd9b3a0ef4c411a1d690419ce843f2a1da32cce/skills/marketing-psychology
    Licence
    MIT

    Notice

    « marketing-psychology » (coreyhaines31, MIT) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.

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