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Behavioral science for marketing v1.0.0

Use this resource to choose the most useful psychological principles for a marketing action

New

  • 455 downloads
  • 205 likes
  • 117 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install marketing-psychology-principles

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent defines the target behavior, then keeps the most useful mental models using a psychological leverage and feasibility score across five dimensions. It covers awareness, consideration, decision and retention, in an ethical way. You get a few justified levers rather than a theory list.

Mostly picked by

Updated November 2, 2026

Card for the “Behavioral science for marketing” skill

Details

Works in
Install guides
Generates with
Your agent's model
Licence
MIT

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What you get

  • SKILL.md: how to use it and the leverage and feasibility score
  • sub-skills/: score dimensions, formula, interpretation, example and customer journey stages

Good fit for

  • Your checkout page converts poorly and you are looking for friction to remove
  • You want a campaign that is clear and respects customers

Not for

    Tags

    • psychology
    • marketing
    • conversion
    • ethics

    About

    You say

    “Analyze my app's sign-up flow and propose the three most useful psychological levers, with their score.”

    Card for the “Behavioral science for marketing” skill

    Skill published by dokhacgiakhoa under the MIT license, delivered in its original version.

    Show more

    How to use it

    1. Install the skill in your agent's skills folder
    2. Ask your agent to choose the most useful psychological principles for a marketing action
    3. Review and adjust the result

    Content preview

    Files

    • LICENSE2.4 KB
    • NOTICE-PALATEKIT.md0.5 KB
    • SKILL.md2.3 KB
    • sub-skills/awareness.md0.1 KB
    • sub-skills/consideration.md0.1 KB
    • sub-skills/decision.md0.1 KB
    • sub-skills/example.md0.7 KB
    • sub-skills/foundational-thinking-models-buyer-psychology-persuasion-pricing-psychology-design-models-growth-models.md0.4 KB
    • sub-skills/interpretation.md0.4 KB
    • sub-skills/mental-model-paradox-of-choice.md0.7 KB
    • sub-skills/plfs-dimensions-15.md0.6 KB
    • sub-skills/retention.md1.2 KB
    • sub-skills/scoring-formula.md0.1 KB

    Origin and licence

    Listed unmodified

    Author
    dokhacgiakhoa
    Source
    github.com/dokhacgiakhoa/agent-skills-4-vibe-coding-cli/tree/c4a059bbf7a8d6b2162071f0fbfe74053faa6d20/.agent/skills/marketing-psychology
    Licence
    MIT

    Notice

    « marketing-psychology » (dokhacgiakhoa, MIT) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.

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