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Negative keywords from search term reports v1.0.0

Use this resource to build and maintain negative keyword lists for paid search

New

  • 458 downloads
  • 235 likes
  • 170 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install negative-keywords-search-terms

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent mines search term reports for irrelevant queries, chooses the match type and exclusion level, then sets a review cadence so that converting queries are not blocked. You get lists ready to apply, with the decision thresholds.

Mostly picked by

Updated November 2, 2026

Card for the “Negative keywords from search term reports” skill

Details

Works in
Install guides
Generates with
Your agent's model
Licence
MIT

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What you get

  • SKILL.md: evidence gate, mechanics and review method
  • references/worked-example.md: worked example
  • references/platform-notes.md: platform-specific notes

Good fit for

  • Your search report shows clicks with no interest
  • You want to exclude keywords without blocking sales

Not for

    Tags

    • negative keywords
    • paid search
    • queries
    • wasted spend

    About

    You say

    “Analyse our search term report and suggest the negative keywords to add at account level.”

    Card for the “Negative keywords from search term reports” skill

    Skill published by mbfinotti under the MIT license, delivered in its original version.

    Show more

    How to use it

    1. Install the skill in your agent's skills folder
    2. Ask your agent to build and maintain negative keyword lists for paid search
    3. Review and adjust the result

    Content preview

    Files

    • evals/evals.json20.2 KB
    • LICENSE1.1 KB
    • NOTICE-PALATEKIT.md0.5 KB
    • references/platform-notes.md4.5 KB
    • references/worked-example.md6.6 KB
    • SKILL.md16.4 KB

    Origin and licence

    Listed unmodified

    Author
    mbfinotti
    Source
    github.com/mbfinotti/advertising-skills/tree/ab1eb51a249978c9b7bd24b3d589c713a6198fd3/skills/ad-negative-keywords
    Licence
    MIT

    Notice

    « ad-negative-keywords » (mbfinotti, MIT) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.

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