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Ad budget reallocation across channels v1.0.0

Use this resource to reallocate your ad budget across channels according to their marginal return

New

  • 579 downloads
  • 112 likes
  • 200 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install paid-ads-budget-reallocation

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent audits the performance of your Google Ads, Meta, LinkedIn or TikTok campaigns, calculates the marginal return of each channel and models several allocation scenarios. You get reallocation recommendations and a test framework before increasing spend.

Mostly picked by

Updated November 2, 2026

Card for the “Ad budget reallocation across channels” skill

Details

Works in
Install guides
Generates with
Your agent's model
Licence
MIT

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What you get

  • SKILL.md: performance audit and marginal ROI calculation
  • SKILL.md: reallocation scenarios and a monitoring plan

Good fit for

  • You are planning the quarterly ad budget
  • Your acquisition cost is rising and you are unsure which channel to cut

Not for

    Tags

    • advertising
    • roas
    • cac
    • budget

    About

    You say

    “Analyse my Meta and Google campaigns from the last three months and propose a new budget split.”

    Card for the “Ad budget reallocation across channels” skill

    Skill published by guia-matthieu under the MIT license, delivered in its original version.

    Show more

    How to use it

    1. Install the skill in your agent's skills folder
    2. Ask your agent to reallocate your ad budget across channels according to their marginal return
    3. Review and adjust the result

    Content preview

    Files

    • LICENSE1.1 KB
    • NOTICE-PALATEKIT.md0.5 KB
    • SKILL.md6 KB

    Origin and licence

    Listed unmodified

    Author
    guia-matthieu
    Source
    github.com/guia-matthieu/clawfu-skills/tree/4108f5c010ccaa8b5707fa05ca1d888ae167e548/skills/acquisition/ad-spend-optimizer
    Licence
    MIT

    Notice

    « ad-spend-optimizer » (guia-matthieu, MIT) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.

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