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Paid media strategy and budget v1.0.0

Use this resource to run paid campaigns with testable hypotheses and a reasoned budget split

New

  • 449 downloads
  • 223 likes
  • 179 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install paid-media-budget-strategy

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent helps you write testable hypotheses for paid spend, choose platforms, split budget between brand and performance, set targeting and bidding, and spot wasted spend and gaps between reported and real attribution. You get a media strategy to validate.

Mostly picked by

Updated November 2, 2026

Card for the “Paid media strategy and budget” skill

Details

Works in
Install guides
Generates with
Your agent's model
Licence
MIT

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What you get

  • SKILL.md: hypothesis discipline and budget decision framework
  • references/: platform comparison, budget templates, campaign types and common failures

Good fit for

  • You want to add a paid channel or reallocate budget
  • Your campaigns run but you do not know what they return

Not for

    Tags

    • paid media
    • budget
    • advertising
    • attribution

    About

    You say

    “Suggest a monthly split of €3,000 between Google Ads and Meta for my online shop, with hypotheses to test.”

    Card for the “Paid media strategy and budget” skill

    Skill published by rampstackco under the MIT license, delivered in its original version.

    Show more

    How to use it

    1. Install the skill in your agent's skills folder
    2. Ask your agent to run paid campaigns with testable hypotheses and a reasoned budget split
    3. Review and adjust the result

    Content preview

    Files

    • LICENSE1 KB
    • NOTICE-PALATEKIT.md0.5 KB
    • README.md0.4 KB
    • references/ads-platform-comparison.md7.1 KB
    • references/audience-segmentation-patterns.md6.6 KB
    • references/bid-strategy-reference.md6.3 KB
    • references/budget-allocation-templates.md5.6 KB
    • references/campaign-type-reference.md8 KB
    • references/channel-decision-matrix.md5.8 KB
    • references/common-failures.md8.4 KB
    • SKILL.md21.9 KB

    Origin and licence

    Listed unmodified

    Author
    rampstackco
    Source
    github.com/rampstackco/claude-skills/tree/9b90db257f7395fab76ff9bfcb808456709f6af3/skills/paid-media-strategy
    Licence
    MIT

    Notice

    « paid-media-strategy » (rampstackco, MIT) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.

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