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Multi-stage retargeting funnel design v1.0.0
Use this resource to design a multi-stage retargeting sequence from your site's data
New
- 559 downloads
- 190 likes
- 215 saves
Free
Install with the CLI
In a terminal, from the folder you want:
npx --yes palatekit@latest install retargeting-funnel-designWith no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.
First time: connect the CLI with
npx --yes palatekit@latest loginThe agent sets stage boundaries from converter recency, crosses recency with behavioural depth, then assigns a message and an offer to each stage. It writes the exclusion logic, frequency caps and the split of budget between prospecting and retargeting. You get a stage-by-stage plan, not campaigns built inside a platform.
Mostly picked by
Updated November 2, 2026
Previews
Details
- Install guides
- Generates with
- Your agent's model
- Licence
- MIT
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What you get
- SKILL.md: stage boundaries, two-axis grid and eight-step method
- references/platform-constraints.md: ad platform constraints
- references/worked-sequences.md: worked retargeting sequences
Good fit for
- People who already bought keep seeing your ads
- Your retargeting audience is too small to be useful
Not for
Tags
- retargeting
- funnel
- exclusions
- frequency
About
You say
“Design the retargeting sequence for my shop: cart abandoners first, then product page visitors, excluding buyers.”
Skill published by mbfinotti under the MIT license, delivered in its original version.
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How to use it
- Install the skill in your agent's skills folder
- Ask your agent to design a multi-stage retargeting sequence from your site's data
- Review and adjust the result
Content preview
Files
- evals/evals.json37.1 KB
- LICENSE1.1 KB
- NOTICE-PALATEKIT.md0.5 KB
- references/platform-constraints.md13.6 KB
- references/worked-sequences.md10.1 KB
- SKILL.md31.7 KB
Origin and licence
Listed unmodified
- Author
- mbfinotti
- Source
- github.com/mbfinotti/advertising-skills/tree/ab1eb51a249978c9b7bd24b3d589c713a6198fd3/skills/retargeting-funnel
- Licence
- MIT
Notice
« retargeting-funnel » (mbfinotti, MIT) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.
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