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Writing short copy: headlines, CTAs and ads v1.0.0

Use this resource to write short conversion copy: headlines, CTAs, ads and landing pages

New

  • 451 downloads
  • 117 likes
  • 180 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install short-marketing-copy

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent starts from the product and the audience, picks a framework (PAS, AIDA or BAB) and proposes headlines and calls to action for the context. You get copy variants to compare.

Mostly picked by

Updated November 2, 2026

Card for the “Writing short copy: headlines, CTAs and ads” skill

Details

Works in
Install guides
Generates with
Your agent's model
Licence
MIT

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What you get

  • SKILL.md: three frameworks, PAS, AIDA and BAB
  • SKILL.md: headline formulas and CTA rules
  • SKILL.md: differences between ad and landing page copy

Good fit for

  • You need to rework the headline of your landing page
  • You are preparing short ads or emails

Not for

    Tags

    • copywriting
    • headline
    • cta
    • conversion

    About

    You say

    “Suggest five headlines and a CTA for my online yoga course landing page.”

    Card for the “Writing short copy: headlines, CTAs and ads” skill

    Skill published by kostja94 under the MIT license, delivered in its original version.

    Show more

    How to use it

    1. Install the skill in your agent's skills folder
    2. Ask your agent to write short conversion copy: headlines, CTAs, ads and landing pages
    3. Review and adjust the result

    Content preview

    Files

    • LICENSE1.1 KB
    • NOTICE-PALATEKIT.md0.5 KB
    • SKILL.md5.4 KB

    Origin and licence

    Listed unmodified

    Author
    kostja94
    Source
    github.com/kostja94/marketing-skills/tree/45143a7d6d8f92fc9048aa4f3074a26272bd0d2a/skills/content/copywriting
    Licence
    MIT

    Notice

    « copywriting » (kostja94, MIT) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.

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