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Video Ad Hook Ranker v1.0.0

Use this resource to pick which video ad hooks to test first

New

  • 513 downloads
  • 162 likes
  • 248 saves

$4.99

Lifetime access to this resource, with its updates.

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install video-ad-hook-ranker

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent asks a few questions about the platform, the offer and the audience, then applies four pass or fail gates and seven qualitative criteria to each opening. It ranks them by head-to-head comparison and suggests the cheapest fix that would move each one up. You get a scorecard and a check to repeat once the ads have run.

Mostly picked by

Updated November 2, 2026

Preview of a scorecard ranking three video ad openings, with pass or fail gates and notes on how to move up a rank.

Details

Works in
Install guides
Generates with
Your agent's model
Licence
MIT

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What you get

  • SKILL.md: the interview, hard gates, scoring dimensions and ranking method
  • references/scoring-rubric.md: strong, adequate and weak anchors for each criterion
  • references/hook-patterns.md and platform-notes.md: hook types and attention windows by platform
  • references/examples.md: full scorecards for a B2C batch and a B2B batch

Good fit for

  • Choosing between several opening scripts before producing the videos
  • Knowing what to fix in an opening that fails to hold attention
  • Preparing an ad test on Meta, TikTok, YouTube or LinkedIn

Not for

  • Writing the scripts or hooks themselves
  • Predicting the numeric result of an ad
  • Analysing a running ad whose results are declining

Tags

  • video ads
  • hook
  • tiktok
  • meta ads
  • creative testing

About

You say

"Here are three opening ideas for my TikTok ad for handmade candles. Rank them and tell me which to test."

Preview of a scorecard ranking three video ad openings, with pass or fail gates and notes on how to move up a rank.

Skill published by Maya-Beth Finotti under the MIT license.

Show more

Prerequisites

You bring
At least three candidate openings (script, storyboard or description) and The target platform, the offer and the audience

How to use it

  1. Install the skill in your agent's skills folder.
  2. Give your openings (script, storyboard or description) and answer the agent's questions.
  3. Read the scorecard, apply the suggested fixes, then compare the ranking with real results.

Content preview

Files

  • LICENSE1.1 KB
  • NOTICE-PALATEKIT.md0.4 KB
  • references/examples.md12.2 KB
  • references/hook-patterns.md6 KB
  • references/platform-notes.md6.2 KB
  • references/scoring-rubric.md10.1 KB
  • SKILL.md19.2 KB

Origin and licence

Modified by PalateKit

Author
mbfinotti
Source
github.com/mbfinotti/advertising-skills/tree/ab1eb51a249978c9b7bd24b3d589c713a6198fd3/skills/ad-hook-analyzer
Licence
MIT

Notice

Version modifiée de « ad-hook-analyzer » (mbfinotti, MIT) : traduction française et fiche par PalateKit.

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Frequently asked questions

Does the skill depend on the author's other skills?

No. It names neighbouring skills (scripts, copy, test plan) for tasks it does not cover, but the ranking works with its own files.

Does it give a score out of 10?

No, on purpose. The available evidence does not support a precise score, so it gives a ranking within the batch and qualitative bands.