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Customer retention and lifetime value v1.0.0

Use this resource to design retention journeys and track customer lifetime value

New

  • 317 downloads
  • 187 likes
  • 132 saves

Free

Install with the CLI

In a terminal, from the folder you want:

npx --yes palatekit@latest install customer-retention-lifecycle

With no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.

First time: connect the CLI with

npx --yes palatekit@latest login

The agent splits customers into cohorts (new, active, lapsing, churned, VIP, subscribers) and pairs each with a margin-guarded offer and a messaging cadence. You get a lifecycle matrix, an offer library and a measurement dashboard.

Mostly picked by

Updated November 2, 2026

Card for the “Customer retention and lifetime value” skill

Details

Works in
Install guides
Generates with
Your agent's model
Licence
Apache-2.0

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What you get

  • SKILL.md: lifecycle matrix by cohort
  • SKILL.md: offer library, cadences and retention metrics

Good fit for

  • You are designing a welcome or win-back journey
  • Your repeat purchase rate drops from one cohort to the next

Not for

    Tags

    • retention
    • repeat purchase
    • cohorts
    • lifetime value

    About

    You say

    “Build the win-back journey for customers inactive for 90 days, with an offer capped at 15% off.”

    Card for the “Customer retention and lifetime value” skill

    Skill published by gtmagents under the Apache-2.0 license, delivered in its original version.

    Show more

    How to use it

    1. Install the skill in your agent's skills folder
    2. Ask your agent to design retention journeys and track customer lifetime value
    3. Review and adjust the result

    Content preview

    Files

    • LICENSE11.1 KB
    • NOTICE-PALATEKIT.md0.5 KB
    • SKILL.md1.3 KB

    Origin and licence

    Listed unmodified

    Author
    gtmagents
    Source
    github.com/gtmagents/gtm-agents/tree/78e0419f4440bcb43bc80127e174ecf5adef1753/plugins/e-commerce/skills/retention-ltv-playbook
    Licence
    Apache-2.0

    Notice

    « retention-ltv-playbook » (gtmagents, Apache-2.0) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.

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