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Use this resource to choose a marketing measurement method and its libraries
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In a terminal, from the folder you want:
npx --yes palatekit@latest install marketing-science-resource-guideWith no option, the skill goes to ~/.agents/skills/; add --agent claude-code (or codex, cursor…) to target an agent.
First time: connect the CLI with
npx --yes palatekit@latest loginThe agent presents the selected resources by category: media mix models, geo incrementality tests, multi-touch attribution, causal inference and Bayesian methods. It also explains how to load data and run a model. You get a guide to choosing your measurement tool.
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Updated November 2, 2026
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“Which library should I use to measure the incrementality of my campaigns by region?”

Skill published by reason-machines under the MIT license, delivered in its original version.
Listed unmodified
« awesome-marketing-science-guide » (reason-machines, MIT) livré dans sa version d'origine : fiche en français et en anglais par PalateKit.
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